Green Street



Green Street’s New CEO on the Value of Information in Times of Turmoil

According to Nareit:

Since its founding in 1985, Green Street has grown to be one of the most recognized names in the REIT industry, serving as the eyes and ears to many of the largest providers of real estate industry capital. The company has also weathered its fair share of market cycles—experience that has enabled Green Street to respond nimbly and comprehensively to the accelerated demand for information created by the coronavirus crisis.

Earlier this year, Green Street underwent a leadership transition as Jeff Stuek, Jr. took over the reins as CEO from Craig Leupold, who will continue to serve as a strategic advisor. Stuek recently spoke with REIT magazine about the firm’s continued focus on accelerating organic growth, investing in product innovation, and pursuing strategic acquisitions.

Q: Tell us a bit about your background and how it led you to this new role at Green Street.

For most of my career, I have worked in the technology and information services industry at Dun & Bradstreet and, most recently, as the North American president of TravelClick/Amadeus. I’ve held a wide array of leadership roles in general management, sales, finance, operations, product, strategy, and M&A. However, for a majority of my career I focused on driving the top line, increasing profitability, and improving customer satisfaction. In both companies, I helped migrate our offerings from a consumption model to a highly recurring subscription-based service.


Q: What other investments are you making in the business?

Green Street is currently making aggressive investments in three key areas: people, infrastructure, and products. We are expecting to nearly double our team within the next 18 months. While we plan to expand in all areas, a large portion of the new headcount will be centered on our commercial, data, and technology teams. We are also placing a heavy focus on the tools these teams need to be successful. Talent is a critical component of our strategy as Green Street’s success has been directly attributable to the skill and dedication of our team.

We are also expanding our unique and actionable insight to cater to the private real estate market. Green Street continues to enhance our data and analytics in Atlas, our web-based, interactive mapping and analytics platform, that will increase usability and actionability for our clients. We extended our private market offering into Europe in January through European Real Estate Analytics, which is showing positive signs of traction, and we have further enhancements planned in the future.

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